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Case study · Featured · Partner engagement

AI Search Watcher: pipeline engineering inside a 10-year SEO platform.

Multi-year senior-engineering engagement on the Mangools SEO suite, offered through our partner relationship with iTrinity. Mangools is a bootstrapped SEO platform, built since 2014, used by over a million customers worldwide, with KWFinder and the rest of the toolkit at its core. The work runs across the platform, with a clear centre of gravity on the AI side.

Mangools iTrinity partnership 2023-2026 · ongoing

Delivered under Zavada LLC via iTrinity

Mangools · iTrinity
Main focus

AI Search Watcher: what is the AI layer saying about you?

Mangools' newer product line, launched in 2025 as the answer to a question every brand has started asking about itself: what is the AI layer saying about us? Google has Search Console; the AI layer has nothing. AI Search Watcher fills that gap, tracking how the major AI models cite, recommend or omit a brand across the prompts that actually matter, and showing the pattern over time.

  • Scheduling that coordinates slow, async calls to multiple AI providers
  • Grading pipeline that turns subjective model output into comparable signal
  • Aggregation that has to stay correct as history grows
  • Dashboards and email reports on top
Multi-provider AIAsync pipelinesGrading + aggregation
Also in scope

Keyword Gap rebuild + shared infrastructure across KWFinder.

Backend rebuild of Keyword Gap inside KWFinder, plus the shared infrastructure the team uses every day. The distinctive part is that it lives in the harder half of commerce engineering: unreliable upstream APIs, correctness across long pipelines, code that has to age well inside a codebase that's been running for over a decade.

Keyword GapShared infra10-year codebase
Partnership

Brought in through iTrinity as senior engineers, treated as in-house.

Contracted under Zavada LLC and brought in via our iTrinity partnership: we're embedded as senior engineers on the platform team, not an outside vendor. Multi-year relationship, ongoing.

1M+customers worldwide
2014platform built since
2025AI Search Watcher launched
Multi-yrsenior engagement
Stack Multi-provider AI APIsAsync schedulersGrading pipelinesLong-running aggregation

The full deck

The two Shopify builds sit alongside this engagement.

The TBN / MAGU multi-region platform and TechMan’s custom-CRM build round out the deck, with the selected partnerships, iTrinity among them, behind most of the deeper work.

Want the long version? Let’s talk.

A 30-minute discovery call. We walk you through this engagement in detail, on the record or off.