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Case study

Full Shopify build with a custom CRM wired in end-to-end.

Shopify storefront paired with a bespoke CRM integration. Lead capture, order flow, and operations data flowing through a single owned pipeline, with no off-the-shelf middleware taxing every transaction.

TechMan 2025

Delivered under

Techman
Storefront

Shopify storefront built to last past the launch.

Liquid theme that stays editable in the theme editor, performance-budgeted, SEO instrumented, accessibility audited. Code in their repo, in their name.

ShopifyLiquid themePerformance budget
CRM integration

Bespoke CRM wired directly to commerce: one source of truth.

Lead capture, customer profile, order history, and operations data sync over reliable queues. Idempotent so retries never duplicate. One canonical customer record, both sides.

Custom CRMIdempotent queuesWebhook-driven
B2B + DTC

B2B and DTC unified under one operation.

Sales-rep flows and direct-to-consumer checkout share the same backend: no parallel stacks, no double-keying. Operations team sees one queue.

B2B portalDTC checkoutUnified ops
CRMcustom integration
1codebase, in your repo
B2B+ DTC unified
0middleware layer
Stack ShopifyCustom CRMWebhooksQueues

The full deck

The flagship platform and the Mangools engagement sit alongside this.

The TBN / MAGU multi-region Shopify build and the multi-year Mangools AI work round out the deck, with the selected partnerships behind most of the deeper engagements.

Want the long version? Let’s talk.

A 30-minute discovery call. We walk you through this engagement in detail, on the record or off.